Hi, I'm Kieran Tie — freelance copywriter, brand journalist, and fierce neurodiversity advocate.
Most brands sound like they hired the same copywriter. I help mission-driven companies find what's actually interesting about them and turn it into words people remember. Clients keep coming back — either they’re gluttons for punishment, or I’m pretty good at it.
Brand voice • Positioning • Naming • Storytelling
You’re gonna need a bigger bank.
Brands hire me when they can't articulate what makes them different, or when everything they write sounds like it came from a committee. I help them figure out what they should sound like when nobody’s watching over their shoulder. I also partner with design studios and agencies who need brand voice, positioning, or editorial work for their clients.
-
Most companies sound identical because they're terrified of sounding wrong. I help you figure out what your brand actually sounds like when it's being honest, then document it so your team can stop second-guessing every sentence. Voice guides, tone frameworks, messaging hierarchies — whatever gets everyone speaking the same language.
-
If you can't explain what makes you different in one breath, your customers definitely can't either. I work with founders and marketing leads to find the angle that makes people lean in instead of tune out. Sometimes that's a positioning doc, sometimes it's just finally landing on the right way to talk about what you do.
-
Your company has good stories buried in customer conversations, founder origin myths, and the weird problems your product actually solves. I dig them out through interviews and turn them into case studies, feature articles, and content that doesn't read like a press release.
-
Website copy that doesn't make people's eyes glaze over. Email campaigns people actually open. About pages that sound like humans wrote them. I write the words that need to exist for your brand to work — landing pages, product descriptions, campaign copy, whatever needs doing.
-
“Teaming up with Kieran made me step back and think 'Oh, so THIS is what's it's like working with a total pro.' He’s not just on the ball; he’s ahead of it, meeting deadlines, nailing edits, and keeping everything shipshape. Can’t wait for our next project!”
— Sean Blanda, InVision
-
"Kieran is the definition of professional. His incredibly organized process made me change the way I work with all other contractors. He's a solid writer and I'm SO glad to have him on our roster!"
Dani Stewart, Kit